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While at cfObjective, Sumit Verma from Slatwall let me know that they are doing an Adobe E-Seminar next week on the product. Slatwall is a free, open source e-commerce product that plugs into Mura CMS, another good, free, open source ColdFusion product.
You can register for this e-seminar here: http://www.adobe.com/cfusion/event/index.cfm?event=detail&id=2014594&loc=en_us
By the way - I feel like we (Adobe) could do a much better job of letting you know about these e-seminars. Agreed?