MAX: Keynote Review

This post is more than 2 years old.

Wow. What a difference a year makes. To be honest, last year's keynote wasn't the most exciting I've seen. In fact, I don't remember anything terribly interesting about it. This year was very different. First, they began with a very funny speaker. Comedy is a great way to start things. Then Stephan Elop came on and shocked the heck out of me. Most of his talk was the normal (yawn) biz/dev type stuff. Then he talked about Microsoft. This was one of the coolest things I've heard said at any MAX. Basically, he told MS to "Try Again" (in relation to their new design program). That isn't a joke. That is a direct quote. Dang - that takes guts. Outside of that, there was quite a bit of talk about "Experience", which is a bit wishy washy, but some interesting demos were shown. I've never been much to care about the "design" side of stuff, but since Flash 8, I'm beginning to see the light a bit. Well, I'd say more, but a conference organizer just made me unplug my laptop, so my battery is just about dead. More later.

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Archived Comments

Comment 1 by Mark Holton posted on 10/18/2005 at 10:25 AM

Thanks for the update.

I really like to hear this from Macromedia's management. They have a superior platform to Microsoft by many accounts. Not only referring to Flash vs "sparkle", but Coldfusion when compared to .NET. I used to program in .NET and don't touch it anymore where compared to ColdFusion. CF is more robust, and more enjoyable to create in. For now, Microsoft enjoys a marketing advantage only. I believe many developers will begin to understand the power of ColdFusion as the merger with ADBE comes to pass.

http://holtsblog.blogspot.c...

Comment 2 by Nick Collins posted on 10/19/2005 at 12:39 AM

Interestingly though, Microsoft doesn't claim to be a "software development" company. Various execs have been quoted as saying "Microsoft is, first and foremost, a marketing company." I find that pretty indicative of their practices, in terms of putting out sub-par tools and marketing them down our throats. Nobody ever got fired for buying Blue has been changed to Nobody ever got fired for buying "Bill". Now, that isn't to say that there aren't some features in Sparkle I've seen that I haven't said "If that actually works like that, I'd like to see it in Flash. After Effects style timeline, for instance. :-)